Retail is constantly evolving itself.

The big picture transition for malls and shopping centers in general is really starting to understand what experiential retail really is and connecting the consumers in a better way. Eastridge Mall aimed to upgrade on creating ‘a collection of experiences’ that can’t be easily duplicated online by updating its food court, common areas and new retailers. 

Their new vision is to reconnect the valley and urban life to the nature by celebrating the culture of sunshine, fruits and flowers, creating places to inspire and nurture the human spirit. Its feature entrance creates an icon of belonging where everyone is welcome. The children’s valley also provides a playful landscape for families to relax, refresh, play and take care of each other. Food hall is also newly introduced to become part of local life by adding color, creativity and a life of its own.