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Conceptual Design for Marie Dalgar Flagship Store

Marie Dalgar, Shanghai, China

What does the future of Marie Dalgar retail look like?

Urban Beauty Playground. Will Wonka-esque experience built around the aspects of play, discovery and tactile participation. Marie Dalgar showcases a creative area, a signature vending machine for customers to print collectable boxes to hold and showcase the latest miniature products to be purchased. 

There is also an exciting artist bench which invites the customer to get creative with a cross-merchandised. A BFF station, a unique makeup station that encourages friends to test and trial together. 

A pick’n’mix, a vibrant and playful wall of mix and match make-up in trial sizes. Customers can select trial sizes based on the Get-The-Look cards or simply test and trail smaller sized products for fun. 

Allows customers to see what works best for them in a more affordable, a playful way.

Completed at FITCH 2019

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